The More You Wear This Watch, The More it Moves…

Nothing catches a passing onlooker’s eyes quite like a stunning piece of unique jewellery. Such is the case with this unique, limited- edition women’s watch that features a butterfly that moves according to its wearer’s activity.

The Van Cleef & Arpels’s Lady Arpels Papillon Automate 388mm mechanical watch features an 18K white gold case with diamonds and a blue alligator strap with white gold pin buckle set (also set with diamonds, of course). It is as beautiful as it is mesmerizing as the intricate butterfly wings flutter randomly before your eyes at every 2-4 minutes.

Even when the watch is resting on your bedstand, you’ll be happy to know the butterfly never stops moving. However, thanks to the two winding systems within the watch’s mechanism, the butterfly’s wings do flap more often when the wearer is active thanks to your arm’s natural movement.


The watch’s mechanism was developed by Van Cleef & Arpels’ parent company, Richemont, and was made completely in-house. The retail for one of these babies: an even $290,000.

[Source: RobbReport]