I thought that I would start this topic over in a new thread, it seems like a worthwhile discussion about the watch business and the internet. Lum-Tec is good at it. In the watch business it seems that everyone copies a little bit of everyone else, nothing really wrong with that I guess. One, of the many great things about Lum-Tec, beyond skillful marketing and other than the movement, it appears that it is all about the USA. Just think that if they could get everything made in the USA, they would be heroes!...... I'll bet that the powers at Lum-Tec are thinking about higher price points as their market expands. They are truly internet savvy...look what they have accomplished at L4P and other competitor sites. A ready customer base here....very smart! I hope and wish for their continued success, they are not Rolex, Panerai, IWC, Timex, Bulova yet....maybe someday, maybe never but they are out in the watch trenches slugging it out...good luck to them!