What happens when you let some Italian coachbuilders loose on a Ram 1500? Well, you end up with a ridiculously luxurious truck/SUV combo that costs nearly $300,000 USD. 

What you’re looking at here is the Aznom Atulux, a Ram 1500-based luxury cruiser built by Italian leather and carbon fiber goods company  Aznom . The exterior modifications are fairly minimal, save for the SUV-like extension onto the rear and the slide-out storage rack where the Ram’s bed once was. The interior, however, is unlike anything we’ve seen.

The Ram’s back seats were swapped out for a pair of captain’s chairs covered in full-grain nubuck leather upholstery. Splitting the two seats down the middle is a bleached oak center console, which stores whiskey glasses, champagne flutes, a Nespresso coffee maker and a bottle chiller. There’s more to do in the back than drink, too, with two flip-down 17-inch displays mounted to the roof and an Xbox hidden in the center console.

Other modifications include more sound deadening, air suspension and larger, more powerful brakes.

The Aznom Atulux will start at $263,000 before taxes. But seeing as this is a fully custom creation, customers could pack a bunch more content into the Atulux and watch the price climb quite rapidly. The company is taking orders now, so if a Rolls-Royce or Bentley is just too mainstream for you, be sure to shoot them a message.

[Source:  Carscoops]

this article first appeared on AutoGuid e