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I'm wondering if there is a big difference in the quality of these two brands? Both are Swiss made and have a similar movement, is the price higher because of the endorsement?
 

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TAG > Victorinox in my opinion, also I think the quality of TAG Heuers is waaay better, also TAG Heuer is an older and more respected brand thank Victorinox
 

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TAG is kind of a 'tweener, not quite high horology and many less than wonderful permutations. That said, they are with LVMH's backing trying to up the game. Today they opened a boutique in NYC and are making in-house movements and pricey complicatons. Time will tell...
 

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Can't really compare the two as others have already said.
 

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Supply, demand, and perception; that is what drives price. NEVER pay full retail for a TAG or any other watch for that matter.
 
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