[Wallstreet84]

I'm wondering if there is a big difference in the quality of these two brands? Both are Swiss made and have a similar movement, is the price higher because of the endorsement?

 

[thsiao]

One also has history... I wouldn't put those two brands at the same level. IMHO, TAG > Victorinox.

 

[unitix]

Tag >>> Victorinox

 

[mrmikey32]

I would say luminox/tag would be a bit closers

 

[Norro]

TAG > Victorinox in my opinion, also I think the quality of TAG Heuers is waaay better, also TAG Heuer is an older and more respected brand thank Victorinox

 

[thsiao]

I would say luminox/tag would be a bit closers

I think you meant Luminox/Victorinox?

 

[ItODDospeed]

Tag should not be mentioned in a comparison to Victorinox. Different levels of horology...

 

[davido22]

TAG is kind of a 'tweener, not quite high horology and many less than wonderful permutations. That said, they are with LVMH's backing trying to up the game. Today they opened a boutique in NYC and are making in-house movements and pricey complicatons. Time will tell...

 

[Terraforce1]

Can't really compare the two as others have already said.

 

['80CapriRS]

Supply, demand, and perception; that is what drives price. NEVER pay full retail for a TAG or any other watch for that matter.