TAG Heuer has just unveiled their Connected Watch, a $1,500 Android smartwatch. Created in partnership with online mogul Google and PC giant Intel, TAG Heuer Connected is the luxury brand’s first entry into the smart watch market.

The watch’s aesthetics were inspired by the classic TAG Carrera model, an auto-racing timepiece dating back to 1963. The Qualcomm chips that are found in most Android Wear watches have been replaced by Intel processors, a significant upgrade in processing power.
Its touchscreen is covered in sapphire crystal, and its “all day” battery is recharged with a simple dock.

TAG Heuer has even more ambitious projects lined up in the near future. TAG Heuer will also introduce custom watch faces designed by brand ambassadors, including Tom Brady, Cara Delevingne, and Leonardo DiCaprio in the upcoming months.