Odd because I don't understand what that has anything to do with wheels.
Agreed it got the attention of some, but me, I would have passed right by that booth because I would think they were not taking the show seriously. I can see it as a marketing thing to have photos across the interwebz with the girls and then CEC Wheels logo in the back ground, but tells me nothing about the brand besides they can hire girls to dress like this and make a scene. I respect CEC Wheels as a brand, but I would have taken a different more serious approach to SEMA than this.
