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Demand for GT-R could drive prices north of $90,000



The Nissan GT-R has a base price of $69,850--but good luck buying one at that price.
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Expect to pay--a lot--for the new Nissan GT-R.

Pricing starts at $69,850 for the base car and reaches $71,900 for the premium model. But a top Nissan product executive is predicting a 10- to 30-percent markup by dealers when the car arrives in the United States in June--which appears to be a conservative estimate.

That means GT-R fans could wind up paying more than $21,000 more than the manufacturer's suggested retail price, which doesn't include shipping fees.

A combination of scarcity and demand account for the price premium--the United States will get just 1,500 GT-Rs per year, and 60 percent of the first year's allotment has already been sold.

"There's a lot of pent-up demand for the vehicle," said Larry Dominique, Nissan's vice president of product planning.

Dominique said there's not much Nissan can do about the issue as state franchise laws give dealers wide latitude to sell cars as they see fit.

While Dominique wouldn't comment, consumers willing to pay a premium for a Nissan ultimately could provide an image boast for the automaker and burnish the GT-R's credibility among sports car enthusiasts.

The car has already created quite a stir for Nissan, lapping the famed Nürburgring circuit in 7:29 in April to rank among the fastest times ever for a production car.

The GT-R's twin-turbo 3.8-liter V6 is rated at 480 hp. The car sprints from 0-60 mph in 3.5 seconds, putting it in the same company as a Mercedes-Benz SLR McLaren--which stickers for $500,750.
 

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Apparently in California, they are charging 70K mark up, so you end up paying 140K. Two people who bought it, wishfully paid the mark up. After all it's the second fastest car in the world. For me though, used 911 996TT or a new 911 997 Carrera 4S feel better.
 

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For MSRP I'd pick up this car, no more than that, just gotta wait until the hype dies down. Or if I had the means to pick it up, I'd just make a few phone calls and get it for MSRP, great thing when people owe you favors.
 

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This doesn't come as a surprise. With the inflation rate, 70K income isn't so hard to achieve these days. Also with finance rates of 6-10 years payment of 70K car is almost barely anything. The markup is the only way real ballers can get this car. If Nissan is smart, they would start a mass production assembly and make a lot of money. Other wise, dealers will just retire on the money on this car. Exactly 120% profit.
 

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I think one of the biggest things I love about this car is the DSG transmission, which is my case due to my leg injury, makes it a very sweet option as a car to purchase.
 
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