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Interesting and new? The design and functionality is very clever... I'd say, good job Hublot! A very unique piece for any soccer aficionado for sure.

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From the Hublot website:

It's the Official Watch of this year's FIFA World Cup™. It's also the first Big Bang Unico Bi-Retrograde Chrono. It's a first for Hublot, who has never before produced a biretrograde function, along with a central chrono, a movement with patent pending.

It is the first time Hublot has unveiled a watch with a bi-retrograde display (the hands return to their starting points at lightning speed). How does it work in this particular case? When the chronograph is started, the chrono's second hand and minute hand move from left to right in a circular arc of 45 minutes (one half of a football match), with an area for 15 minutes' added time up to 60 minutes. There are two push-buttons on either side of the crown for START, STOP and RESET; the push-button at 2 o'clock is also used to show the period of time selected from the following 4 options: 1st half, half time, 2nd half and end of match, indicated by a window in the centre at 12 o'clock.

Obviously, time doesn't stop during a gripping football match. This is why the two permanently rotating hands are arranged in a counter at 6 o'clock. This way, they continue to display the passing hours and minutes while the seconds are shown by a small sector-shaped counter; this has a threespoke hand positioned at 9 o'clock which rotates permanently and allows the wearer to see at a glance that the movement is working correctly. The power reserve is approximately 72 hours.

The design of the piece features a "Big Bang Unico" case with a powerful 45.5 mm diameter for a stylish mechanical look. The bezel is secured by the famous 6 H-shaped screws, designed in relief to allow alternating polished and matt finishes. The screw-down crown with overmoulded rubber is also decorated on the end with the famous "H" from the Hublot screw, with its two pushbuttons positioned at 2 o'clock and 4 o'clock. The sharp angles and intelligent sandwich system have been retained in the case design, but the strap attachment in particular has been optimised: it features the now famous "One click" system which allows the wearer to switch between a wide choice of straps – each watch is supplied with a structured and ribbed natural rubber strap which perfectly matches the endpieces of the middle. Water resistant to 100 metres.

Although its official name is the "Hublot Big Bang Official Watch of the 2014 FIFA World Cup Brazil™", it has already earned the name "Soccer Bang". It is available in two versions: firstly, an 18K King Gold version with carbon fibre bezel limited to just 100 pieces and, secondly, a black ceramic version, also with a carbon fibre bezel, which is limited to 200 numbered pieces.



 

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I don't really like that the main focus of the watch is the chrono and the actual 12hr dial seems like an afterthought and very basic.
 
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