Agreed. I'm just glad OP recognized p.com this year for their role in Panerai's success. The 360 was a classy move. Cheers to the lucky 300.History did not draw the people to the watch, the watch did. If it was a crap watch and great history, who would care. I knew nothing of their history when I first started in early 2000's and to this day could care less. Sly did not make the watch popular, he was onto Panerai long before any of us. The watch collecting community made Panerai what it is today.
I agree with Sal but the history behind the brand plays an important role supporting the image. There are different group of buyers in the Panerai community. Some people only go after the modern in-house movement powered models which are great values such lik 233, 275..etc. Small group of people are into the historical pieces like the 3646, 6152/1..etc. Of course there are some who just buy everything from vintage to modern. If history didn't mean much to the brand, the vintage pieces wouldn't be fetching impressive prices in the market.History did not draw the people to the watch, the watch did. If it was a crap watch and great history, who would care.