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I have been watching a lot of "Inside West Coast Customs" and "Street Customs". The work they do is phenomenal. Without a doubt some real masters of craft.

But Ryan is constantly saying "This was a challenge for us blah blah we pulled it out blah blah its the best there is". I have no problem with confidence but he says it for at least 110% of his speaking rolls.

Also, he has a leather print with the WCC logo in it that he uses on a great deal of cars and I think its just too much.

And the Best Buy deal? And the Orion deal? And Continential? Asanti? Juice Blendz? Monster? Rockstar? etc etc.

I think hes a master of merchandising, but they are there to build cars.
Any thoughts?
 

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From my interpretation of it all, the branding all started once he brought in someone to actually RUN the business for him. You see her in a few of the episodes, Amy Boylan. She used to run Shelby America, before stepping down to take on WCC.

He's definitely making money hand over fist.

-Markus-
 

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Yea he's definitely commercialized the custom car scene with the tv shows and all the publicity, and I do agree he uses the logo a bit much, but like you say he does good work and the owners are always happy. As a result he's rich and has a very successful business. Lucky bastard :p
 

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But Ryan is constantly saying "This was a challenge for us blah blah we pulled it out blah blah its the best there is". I have no problem with confidence but he says it for at least 110% of his speaking rolls.
Just like Paul Sr. on American Chopper when it was on. Scripting. ;)
 

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don't let the tv fool you guys. i've seen many cars they've done in person. most were car builds that were even done on the show. the camera hides a LOT. i've seen the cars back at the shop in later episodes in the backround. i'm not saying that everything that comes out of there is crap but it's not all great either. not somewhere i would take my car.
 

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what i dont get is how they do all the work they do but dont buy from any of the major companies....
 

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Buying from big companies isn't typically cheaper or better. Maybe the have hookups to cut out the middle man
 

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don't let the tv fool you guys. i've seen many cars they've done in person. most were car builds that were even done on the show. the camera hides a LOT. i've seen the cars back at the shop in later episodes in the backround. i'm not saying that everything that comes out of there is crap but it's not all great either. not somewhere i would take my car.
I wasn't gonna say it. :whistle:

Overhaulin was the same way. I've seen two of their cars in the shop right after the build. Won't even get started on what needed to be done with those!
 
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I wasn't gonna say it. :whistle:

Overhaulin was the same way. I've seen two of their cars in the shop right after the build. Won't even get started on what needed to be done with those!
You aren't kidding, the same goes for Unique Performance, they are all about the glitz and glamor of the media...not the real work itself.

WCC has done a great job of creating a sought after brand that other companies want to be seen with b/c they know it will increase their brand awareness and image amongst a certain age group, the companies hiring WCC could probably care less about the quality of the work. You don't see Viagra hiring them to do work, b/c it doesn't have an impact of brand recognition on their target market.
 
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I wasn't gonna say it. :whistle:

Overhaulin was the same way. I've seen two of their cars in the shop right after the build. Won't even get started on what needed to be done with those!
That's funny, I was watching it yesterday and thought how much shit must get overlooked or left off because of the rush to finish.
 
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don't let the tv fool you guys. i've seen many cars they've done in person. most were car builds that were even done on the show. the camera hides a LOT. i've seen the cars back at the shop in later episodes in the backround. i'm not saying that everything that comes out of there is crap but it's not all great either. not somewhere i would take my car.
I've caught the same thing while watching the show. One day they would be working on a car which is supposedly top priority, but then you see last episolde's top priority car sitting right there in the background.
 

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Also, unlike PM or MAC, most (if not all) of their cars are blinged out things that I would never be seen in in a million years. No class, just chrome and a huge stereo.
 

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they are all about promoting... and sadly if you ever go to the shop... aint sh*t going on
 
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a good portion of the stuff they produce comes back and is unfinished
 
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You will always see these reality shows promote the companies they represent.

I remember Will Castro at Unique Autosports was always pushing strut grills. I'm sure he makes hand over fist for both promoting their brand and making volume sales.

Being a business man, I would do the same thing if I were on TV.
 

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You don't see a TV show with Skinny Kid Race Cars, Turbo People, or any other truly performance shop as the focus. These are product lines that are aimed at (or worshiped by), a small percentage of the population. Unfortunately what is popular now is either 19K RPM import cars, or like stated before shiny paint and big wheels with an uber sound system.

Supply and demand....
 
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