This is a pretty solid tactic to promote an automotive brand. The 2017 Fiat 124 Spider is sure to draw some glares, and not because it’s a sweet two-seater, but because the Playboy Playmate of the Year was given one for her, uh, talents.
Eugena Washington, the cover girl for the June 2016 issue, gets to take home the white Spider and $100,000 prize money. But it comes with strings attached.
She doesn’t get to keep the car; Washington has to return it to Fiat in two years, probably because the Fiat 124 will get a refresh when the new and lighter MX-5 Miata comes out. That makes her modeling the car as a promotional tool useless.
Washington doesn’t seem to mind: “I’m enjoying the ride, and right now I’m doing whatever I want to do, day by day. That’s how I live.”
A free car for a couple of years is a nice deal, especially when you’re cruising in a 1.4-liter turbocharged four-banger that puts out 160 horsepower and 148 lb-ft of torque.
She better save that $100K check for her next car!