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App marketing and tech questions

1.8K views 13 replies 6 participants last post by  Stance  
#1 ·
I had a meeting today with my app developer discussing a marketing campaign along with some other things I wanted to ask any marketing/web/app developers here on the 4 a few questions:

1. How much more or less (in percent terms), should an Android release cost, assuming that the app was already completed for IOS?

In my case, the company is saying it will cost 68% of the original cost of the IOS app. I figured that once the IOS app was built, it would basically be a copy-paste job since all the design and code is already there...

2. For those of you that do social media marketing and animated promo videos, give me a quote on how much it would cost me to make a short promo video and daily facebook ads targeted to a local market for a two month period.

3. Is creating a facebook ad campaign something I could do on my own?..effectively? - I raised this question in todays meeting and I was told that while I could do that, my facebook ads would not be "in sync" with their marketing objectives.

thanks
 
#2 ·
1. While there are tools around to port code from one platform to another, Android and IOS use different native programming languages and a good developer will make use of these languages for minimal issues, so the code is not simply a cut and paste job.

3. You could make your own facebook ad campaign if you wanted, but you would want to know how you are planning on marketing the app and how to appeal to your target demographic while getting your point across.

Good Luck.
 
#3 ·
.G. Was exactly correct. Android and iOS utilize different coding languages. Because of that a good app company will create a new Android based app in its native language instead of using some tool to translate it. This cuts down on potential bugs and problems for a more secure and quality app. Most of your graphics and design should transfer from one to the other but you're also now dealing with different screen dimensions so that will require some reworking as well.

As far as a promotional video it's kind of hard to just quote an accurate price without more details of what you're looking for and a basic understanding of the main functions of the app.

If you're interested, you can shoot me some details of your app and what you're looking for in a promotional video, and I can get you a quote from my developers for our cost of Android development and the promotional video.

As far as Facebook advertising, I never went this route with any of my personally developed apps but many do. Just like .G. Stated, you'll want a very good understanding of what you're trying to accomplish. Otherwise it can be very costly or not successful.

Feel free to PM me if you have any more questions
 
#4 · (Edited)
Briefly speaking: Android and iOS code is like Spanish and Chinese - the have literally nothing in common. Above that: a skilled company will refuse to use any "transformation" tools.

A native Android programming WILL be more expensive in the first place than a simple transformation from iOS BUT you'll have to spend a lot of money for bug-fixing etc. if you use "translation" scripts so the cost will be more or less the same on the long run. You will definitely have a complete and tested product with a native coded Android App within a fraction of the time you are able to have a finished product when transforming iOS code...

Regarding fb ads: there are a LOT of different opinions about it - just do some Google research/ due diligence and you'll find a bunch of interesting articles out there!
 
#5 ·
I think I'm going to make my own promo video and save myself 4 to 5 grand.

What is the video file format for video shot with a galaxy s4? Must be some kind of flash storage format I'm guessing.
 
#6 ·
There's nothing wrong with saving money BUT remember that a promotional video is possibly the first thing a potential customer will see. It has to be impressive enough to motivate that individual to download/pay for your app. So while possibly saving 4-5 grand sounds great it may be worth the investment ten times over. Also remember that your going to be going up against over a million apps for space and time on someone's phone. Make sure to have some promo/advertising to wow them.
 
#7 ·
IMO don't skimp on Advertising, if you look at any successful apps they all have nice little promo videos to go a long with them. Which I and several other thousand people also watch before downloading or paying for an app. A huge budget doesn't necessarily make a video good though.

It's kind of like a professional photographer with a dollar store camera vs a noob with a fancy DSLR. The professional photographer's photo will look better.

Marketing strategies are going to be very opinionated sit back and look at your target market. Facebook is great if your target market is geared towards the older generations. Younger generations are more active on sites like Pinterest and Instagram.
 
#8 ·
#9 ·
Edit. Found a company that can do what I need for 1400.
 
#10 ·
Rule 1: if you have to save money or cut the costs > do not start to do this near the customer or the areas he might take directly notice of.

Cutting costs is a process which should start inside your company and should slowly expand but ideally not until it breaks the surface between your company and your customer.

So every penny you save in advertising saves you a penny of revenue. And don't think you can do things by yourself which a moderately paid professional can do ten times better for you!
 
#11 ·
If you are going to make your own promo using a phone cam, dont (even though they seem good). get a pro to do it, nothing worse than an amateur ad. That one for 1400 might be alright but I would get a look at some of their past work to see the quality of their editing skills too.
 
#12 ·
I'm just going to pay someone. Originally the app developer was going to charge up to 5,000, and that just seemed a bit much.
 
#14 ·
^ pm sent