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Los Angeles (USA)/Affalterbach – AMG and Ducati will work together closely in future. The initial aim of the cooperation between the performance brand from Affalterbach and the Italian manufacturer of high-performance motorcycles is to develop common marketing activities. The cooperation agreement was signed today, during a press conference at the Los Angeles Motor Show, by Ola Källenius, CEO of Mercedes-AMG GmbH and Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A.

"I am very pleased that we are able to announce our strategic cooperation with Ducati today. AMG and Ducati ideally complement each other, as both companies share the same values: racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati. This long-term cooperation will help us to jointly access new customer groups," said Ola Källenius, CEO of Mercedes-AMG GmbH.

"I am especially proud to have AMG as one of our sponsors for the Moto GP team. I am also very pleased that our joint marketing activities are well under way. In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design," said Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A.

The first visible results of the cooperation between AMG and Ducati will be joint marketing and sponsoring activities. AMG will support the Ducati MotoGP team as an Official Car Partner from 2011, for example. During selected AMG events, participants will be able to take test drives with Ducati motorcycles, and Ducati customers will similarly have the opportunity to familiarize themselves with the latest AMG high-performance cars at events.


 

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:jaw: i hope they make a love child because its going to be amazing!
 

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This is not the first time a Automobile specialty company worked with a bike maker.
A while back Porsche designed the new V-twin for Harley with great success.
 

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This could be good.....can't wait to see what they come up with
 

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hmm, ducati with a biturbo v12.... mercedes would one up the dodge tomohawk if they do that..
 

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i really dont see anything comming off this other than some talk and some sponsorship...i been around the bike world a long time and this is usually what happens.

but it would be cool to see a amg with a desmo system.
 

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i really dont see anything comming off this other than some talk and some sponsorship...i been around the bike world a long time and this is usually what happens.

but it would be cool to see a amg with a desmo system.
Agreed. Even though both sides would benefit in some extreme way from a sharing of technological knowledge, this is just a making of a big billboard and advertising stint. Still a fan of it though :)
 
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