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Discussion Starter #1
Lotus has 5 new (1 being redesigned Elise) coming out by 2015.

They are aiming at Ferrari/Mas & will have a model that cost $175,000.

CEO has some heavy hitters on his design team as well.
Wow, I must say I'm impressed !

If anyone would like to read the article, pick-up the new (January 2011) issue of Car & Driver.
 

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Don't remind me... I hate where Lotus is going....

I'd be content with a line-up like this:

Elan - entry-level Mazda MX5 competitor
Elise/Exige - no direct competition
Esprit - Gallardo/458 competitor (with a stick, damn you)
 

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From what I have seen I am liking the direction they are going. They have to move with the rest of the world and make what sells. Just not enough people to stay a flot otherwise.
 
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