Bugatti launched an aggressive product strategy with the debut of the limited-run Divo at the recent Pebble Beach Concours d’Elegance.
Former Lamborghini boss Stephan Winkelmann recently moved into the top spot at the French supercar manufacturer and has promptly got to work on developing and launching new models. According to a report published by Automobile Magazine, the handling-focused Divo was the brainchild of Winkelmann and is the first in a series of Chiron-based, limited edition Bugatti models that will hopefully boost the brand’s sales and attract new customers to the marque.
The Automobile report also indicates a track-focused Chiron SS may arrive soon, along with a targa top Chiron Aperta. If it were anything like the Veyron SS, the Chiron SS would feature an upgraded version of Bugatti’s quad-turbocharged W16 engine and would be much lighter than the standard Chiron. The Chiron Aperta, meanwhile, would likely follow in the footsteps of the Veyron Grand Sport Vitesse with added performance and a removable hardtop roof panel.
But the most interesting vehicle in Bugatti’s rumored product pipeline is a pure-electric hypercar. Automobile says this mystery model would be developed in partnership with fellow VW Group brand Porsche, along with the electric vehicle experts over at Rimac. Italian manufacturer Dallara could also be involved, which constructs the carbon fiber chassis for a number of race cars including the current IndyCar chassis and the Haas F1 Team’s chassis.
An image recently surfaced online that appeared to show a longer and larger Bugatti model under a sheet next to some current VW Group vehicles. This fueled rumors that the automaker could have a sedan concept in the works as well. If it does have a four-door concept on the way, it would be the second Bugatti sedan concept after the 16C Galibier concept was shown at the 2009 Frankfurt Motor Show.
Between a potential new sedan, new Chiron model variants and a possible EV, Bugatti certainly seems to be busy lately for a manufacturer with such limited production.
a version of this article first appeared on AutoGuide