Mercedes to Launch Electric Sub-Brand to Compete with BMW i Cars

Mercedes-Benz is gearing up to take on BMW’s i sub-brand.

Bloomberg reports that Mercedes is working on its own lineup of electric vehicles to take on BMW and Tesla, and the German automaker will introduce a sub-brand to market them under. Mercedes is currently developing two electric SUVs and two sedans and at least one of those vehicles will debut at this year’s Paris Motor Show. Previously, Mercedes CEO Dieter Zetsche confirmed that an electric car would be unveiled in late September in Paris.mercedes-concept-iaa-02 mercedes-concept-iaa-03 mercedes-concept-iaa-04Up until now, Mercedes has outfitted existing models with electrified powertrains, unlike what BMW did with its i sub-brand, which is comprised of two entirely new models separate from the rest of the lineup.mercedes-concept-iaa-05 mercedes-concept-iaa-06 mercedes-concept-iaa-07The first of the new Mercedes electric vehicles is expected to be produced at the company’s factory in Bremen, Germany. Starting next year, that same plant will also be manufacturing a hydrogen fuel-cell version of the GLC.mercedes-concept-iaa-08 mercedes-concept-iaa-09 mercedes-concept-iaa-10 mercedes-concept-iaa-11As for what we will be seeing next month, it will be an SUV capable of driving up to 310 miles on a single charge, sounding like a Tesla Model X competitor. It will also showcase the distinct design Mercedes has in store for its future electric vehicles.mercedes-concept-iaa-12 mercedes-concept-iaa-13 mercedes-concept-iaa-14

[Source: Bloomberg]

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