Mazda Claims it Will Only Build the RX-Vision Concept On This One Condition

The Mazda RX-Vision concept swept the automotive world by storm last year and was even named the Most Beautiful Concept Car of the Year. And they’ll build it—if people demand it.

But the question that everyone has been asking that has been the subject of rumors and speculation is whether Mazda will make the RX-Vision a reality. Well, it wants to, but it also wants to make sure people will buy it, considering how poorly the RX-8 fared in the marketplace. Speaking to Top Gear, Mazda’s design director Kevin Rice hinted that the RX-Vision concept would head to production if people are willing to buy it: “In the back rooms at Mazda, we’re still developing it, and when the world’s ready to buy another rotary, we’ll be ready to provide it.”mazda-rx-vision-concept-01Rice confirmed that the RX-Vision’s hood was designed specifically “to package a certain type of engine,” which naturally means rotary — it is an RX model, after all. “Nobody else would have developed the rotary engine,” he added. “We thought we could get something good out of it, which we did, but we never stopped developing it. We didn’t just leave it with the RX-8.”mazda-rx-vision-concept-04SEE ALSO: Mazda RX-Vision Named Most Beautiful Concept Car of the Year

Mazda simply wants to ensure people will buy a vehicle with a rotary engine, rather than the RX-Vision concept itself. Even at the Concorso d’Eleganza Villa D’Este, the RX-Vision gathered quite the crowd despite the sea of exotic Lamborghini, Ferrari and Aston Martin sports cars everywhere. In fact, Rice concedes that Mazda felt as if it was a guest at the event and that it didn’t really belong, but was overwhelmed by the feedback and amount of people that were impressed with the RX-Vision concept’s design. The question is whether consumers will buy a production RX-Vision with a rotary engine, and if you will, you better speak up!mazda-rx-vision-concept-05[Source: Top Gear, AutoGuide.com]

This story originally appeared on our sister site, AutoGuide.com . Discuss it on our Mazda Forum

 

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