Boss of the Italian maker of mental machines drops hints about potential plans for the brand’s fourth model.
Lambo’s CEO Stefano Domenicali says once the Urus reaches market his next goal for the company is cracking five-digit annual sales. Last year the company sold 3,457 Huracans and Aventadors, the Urus is expected to at least double that figure, leaving Lamborghini looking to add a fourth model to push them past the 10,000 mark.
Speaking to Australia’s CarAdvice Domenicali stressed that only once Lamborghini finds stability with a three-model lineup will it consider adding a fourth.
“When this first wave that concludes around 2022-2023, more or less, we will be stable, then it’s our vision that we are already thinking of what will be the next step for the world of Lamborghini – so what will be the right way, if we are stable enough, to get to 10,000 cars?”
Domenicali also hinted the fourth model could pull from Lamborghini’s long history of four-seat GT cars like the Espada and Urraco.
“GT cars, four seaters, heritage gives us some ideas, but it’s up to us to think and move in some direction. Today we are not ready, but we are already thinking to see what will be the technical needs. Will, in 2025, a super SUV cannibalize a 2+2 or GT? We don’t know yet. We need to prepare for different scenarios.”
Of course, the brand could instead reach downmarket by offering a model below the Huracan, in a similar vein to Ferrari’s long-rumored Dino resurrection project.
“I think some competitors are thinking of moving down and occupying that field and of course it’s something that we are looking at, if there is space for us to go, but we need to make sure we don’t dilute the value of our brand.”
The closest there’s ever been to an affordable Lambo was the $58,000 Jalpa from the ’80s, which if adjusted for inflation falls in the $120,000 range, or a little more than half of what a Huracan costs.