What? Is 261 mph not fast enough for you? Do you really need Bugatti to go faster to prove you should buy a Chiron? Well, too bad, because top speed records are soooooo 2013 and Bugatti’s CEO, Stephan Winkelmann, is interested in new and better stuff that you probably wouldn’t even get.
Speaking to Motor Trend, the CEO said that he doesn’t have time to prove exactly how fast the Chiron can go.
“To me, a top speed run is not on the agenda,” Winkelmann told the publication. “For me, performance has a lot of facets, and the Chiron besides being a hypercar is a car covering a lot more than other supersports cars.”
Instead, Winkelmann says that he’s more interested in just how quickly the Chiron can go around corners. Hence: Divo.
“It is much more important than showing one little slice of what this car is able to do,” he said. “In this world, to talk only top speed is not a priority for me.”
And the strategy may be working. Although the Chiron isn’t what you’d call cheap, the $5 million Divo, which focused heavily on creating lateral Gs, was a hit.
“We sold the Divo in four weeks’ time then showed it at Pebble Beach, and for me, everything was done in a way that could be controlled,” he said. “It was an incredible success, even to someone like me who expects a lot.”
So you can expect more in that vein, says Winkelmann.
“The Nardo circuit has a handling [circuit], and there is so much we can do with an existing car. We have a lot of ideas for the future. We are constantly looking for new ideas, to test ourselves to see how quickly a product can be realized and see market reaction.“
Looking elsewhere, Winkelmann adds that a second, distinct model is still in the cards. He won’t be held to a body style, though, claiming that the media is being over eager to call the model an SUV, blaming his green-lighting of the Urus for our suspicions.
He did indicate, though, that the car didn’t necessarily have to be a hyper-expensive hypercar, like the Veyron, Chiron, or Divo.
“We cannot do a copy of what we do today,” says Winkelmann. “So a second car has to enable us to sell more than we sell today. It would be a different segment with a different price tag, but above all the other competition.”
You can bet that the car will still cost a pretty penny and will be filled with all the latest tech and performance, but “the price is not about positioning Bugatti out of this world,” he explains.
Until Bugatti is ready to reveal what it has in store, though, we’ll just have to wait and see what wonderful things Bugatti tells us are cool.
[source: Motor Trend]