New SEMA Party Sponsor Announcement: Affliction - Live Fast

The AFFLICTION family of brands exist at the intersection between the spirited artistry and hard edged attitude of the fast-living modern generation. AFFLICTION defines and meets the needs of our style savvy customer with an ever-expanding collection of contemporary fashion focused on an innovative combination of style, fit, fabrics, finishes and quality. A true culture phenomenon and a commercial powerhouse; AFFLICTION brands are rooted in and beloved by the hard rock and action sports communities.