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  1. #21
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    Couple opinions.

    One, you better have 100% of your commitment, passion, desire, ability,... ready to show. I can't imagine starting with nothing other than the concept when opportunity calls, you better have something ready to knock people/investors out with. If you don't have your "best case" plan ready to roll, don't launch. What if you launch your advertising and you get 1000 shirt orders overnight? It will take you 6 months to establish a production plan if you don't already have one, or else you're putting off ~900 orders because you failed to prepare for success.

    Never think "should". Do your diligence. Also don't go cheap on your name or logo. You don't want to have to interrupt a successful launch because you didn't want to pay a few hundred bucks on a professional designer. Same goes for websites.

    Google the guys from FEED. They started hand bagging granola and now are a multi-million dollar company.

  2. #22
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    Quote Originally Posted by JEGstudios View Post
    Little Update: Got the FB page up, and working on a logo. Starting it off slow and working out the kinks.

    Wanted to thank everyone for their input so far, much appreciated.

    If anyones on FB, this is the page to add
    Fortis Clothing | Facebook


    Update - Fortis Couture | Facebook this is the other page (Fortis Couture)

    Is this going to be like affliction? Just out of curiosity what style your going for.
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  3. #23
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    Quote Originally Posted by JEGstudios View Post
    Name is Fortis Clothing, market is both surf/skate and designer styling (starting in the Affliction type area)

    Do you have a unique marketing target? That market seems very saturated..

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  5. #24
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    Quote Originally Posted by BacDoc View Post
    Couple opinions.

    One, you better have 100% of your commitment, passion, desire, ability,... ready to show. I can't imagine starting with nothing other than the concept when opportunity calls, you better have something ready to knock people/investors out with. If you don't have your "best case" plan ready to roll, don't launch. What if you launch your advertising and you get 1000 shirt orders overnight? It will take you 6 months to establish a production plan if you don't already have one, or else you're putting off ~900 orders because you failed to prepare for success.

    Never think "should". Do your diligence. Also don't go cheap on your name or logo. You don't want to have to interrupt a successful launch because you didn't want to pay a few hundred bucks on a professional designer. Same goes for websites.

    Google the guys from FEED. They started hand bagging granola and now are a multi-million dollar company.

    Havn't you learned by now that ALL successful multi-millionaires were broke and made their first million within only a couple months?

    ( Thanks to the media, this is how I view the world )
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  6. #25
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    "Is this going to be like affliction? Just out of curiosity what style your going for."

    One of the lines, Fortis Couture, will be similar. but with less skulls...


    And I'm not too concerned with getting big just yet. Its definitely going to be a process that we will have to learn. Our plan at the moment is to make some good quality stuff, then sell locally.

    -Will post up some more updates in the next few weeks.
    -Jordan

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  7. #26
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    Looking forward to hearing more info, but I have to ask what type of printing are you doing when making them yourselves? It seems from the photos on the facebook page that the quality of the ink may be an issue which you will definitely want to steer clear of when starting the line. Nothing will turn people away faster then graphics that don't stand some abuse, especially with the markets you are aiming for.

    Also make sure to get a lot of direct feedback from those markets. Take a few shirts out to the beach or a local skate park and see what the guys think. Let them try the shirts on and get a feel for them.
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  8. #27
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    ^^^ one of our plans.

    We want to end up with the first run being silk-screened. The metallic ink will be done by hand and only on the couture line. But only if it stands the washing machine. Nothing I hate more than buying a nice shirt and having the thing fade quickly.
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  9. #28
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    Quote Originally Posted by JEGstudios View Post
    ^^^ one of our plans.

    We want to end up with the first run being silk-screened. The metallic ink will be done by hand and only on the couture line. But only if it stands the washing machine. Nothing I hate more than buying a nice shirt and having the thing fade quickly.
    word! I started my first clothing company Junior year of Highschool, greatest thing I ever did; I didn't have no business plan, had no idea or outlook on where I want to take it or what I wanted to do with it. All I knew was I wanted to make quality stuff, and I stuck with that. If one of my shirts came back with stitching coming undone, I would reimburse them and give them a credit towards a new shirt. And now I have evolved to producing apparel for clubs, churchs, business's, and other clothing lines. I find it easier to be out of the clothing industry and just producing it for other business's because they do the size guessing. Because that was one thing I hated most was predicting sizes on my orders lol I Have a room in my house that is filled with extra shirts that never sold in some sizes. I have however been kicking around the idea to release another line which includes denim but we'll see how that pans out.
    Every morning you are handed 24 golden hours. They are one of the few things in this world that you get free of charge.

  10. #29
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    Affliction shirts at buckle sell for about 45 to 50 each. What will your sell for?
    Life ends when you stop dreaming...hope is lost when you stop believing...and love fails when you stop caring.

  11. #30
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    Quote Originally Posted by Go Getter View Post
    Affliction shirts at buckle sell for about 45 to 50 each. What will your sell for?
    The goal is to sell for around there, but starting off, maybe 30-40 range.
    -Jordan

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