I'm not huge into brands at all, I wear what I like regardless of brand.

If you guys could, what draws your attention to such exclusive brands such as Affliction/Bape/etc etc?

Is the price point knowing you'll rarely see someone else wearing that brand?
Is it the designs of the brand?
Maybe the style or lifestyle the brand reflects?
Is the "quality" THAT much better/different compared to mainstream? If so, in what way?

I'm trying to get into the heads of the consumers and it seems like a lot of people here are huge fans.