With the hashtag #pamborghini and a very pink Pam Anderson-covered Lamborghini Aventador, the latest publicy campaign for UK online women’s fashion retailer Misguided.com was born. And we’re playing right into it, because, one: Pamela Anderson. Two, it’s too ridiculous a story to not share.
Misguided CEO Nitin Passi took to Instagram with the news of the new business relationship, “In the ’90s I had her pinned up on my bedroom wall. A few weeks ago I was spraying her with my #misguided money.!! Introducing the iconic #pamerlaanderson as the face of our new campaign”
Passi had actually been teasing this collaboration between the two for a few weeks before the #pamborghini, created with the help of Polish & Glow was seen in the streets of London. And Instagram went crazy over it…
For more, just search with #pamborghini. It’s kind of insane. Here’s a sample.
Here’s how they did it: