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07-12-2012, 07:01 AM #1
This is ADV.1's quality...
I want you guys to know about the ADV.1's quality.
If you are interested in the ADV.1 3-piece wheels, want to get them or have been using them, please read this.
At first, see the photo below.

This is the center disc of my wheel that is 21" ADV.1 ADV7 Track Spec for my Audi RS6 Avant(C6).
We can see many holes on the flange.
<details>
Mar. 2010: I ordered 21" ADV.1 ADV7 Deep Concave through Wheels Boutique.
Sep. 2010: The wheels arrived, but they were returned to ADV.1 because of the wrong offset.
Oct. 2010: The corrected wheel set arrived, but they were returned to ADV.1 again because the vibration appeared.
Mar. 2011: The corrected wheel set arrived, but they were returned to ADV.1 again because of the wrong center bore and the vibration appeared again.
Jun. 2011: The corrected wheel set arrived, but the wrong offset and the wrong center bore were found again.
I requested a refund.
Jordan offered me a free second wheel set by using a warranty.
I ordered 21" ADV7 Track Spec.
Nor. 2011: The second wheel set arrived, and...
I had gotten the vibration on the speed more than 75 mph again and thought that tires were not good, so they were changed from the Pirelli P-Zero Neros to the new Bridgestone Potenza RE050s, but the vibration had not stopped yet.
Next, I doubted that the wheels might have some problems.
Normally, I should return the wheels to ADV.1 to inspect them without taking them apart, but I am in Japan and do not want to take a long time to reassemble them, so they were taken apart to reassemble here in Japan.
At the time, I found many holes which were cut on the flange of the center disc.
Actually two rear wheels have the added holes.

the right side

the left side
When we compare the right center disc with the left one, the added holes are cut the different position between the right and the left ones.

See the photo above.
It is too close between holes, and the flange may crack when fasteners are tightened up.
I am really worry about the safety and the strength of these wheels.
They will not be able to support the RS6 which has the 580hp and the heavy weight 4800lbs.
When I imagine that I drive my car which is installed the wheels with my family, I get just scared...
Of course, I let ADV.1 know about this issue.
Jordan's answer was,,,
> it's not anything that would affect the safety / quality of the wheels
I asked him why he could declare that the safety and the quality of my wheels were not problem without inspecting the actual wheels.
This is Jordan's answer.
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Date: Tue, 19 Jun 2012 09:35:45 -0400
ADV.1 Jordan wrote:
There's no need for us to inspect the wheels again as they were inspected
upon QC prior to assembly and packaging. The 80 hole drill process on the
assembly flange is used often times for weight reduction / valve stem hole
alignment should the rotation of the center disc be slightly off from the
pre-drilled hole on the lip. Normally for weight savings we do this a
little differently as shown attached however on the 80 hole alignment it's
exactly like this. The reason this was done on your file is only because
the drill programming was an existing file from a previous order.
This does not in any way affect your wheels balance, strength or any other
negative factor.
Jordan
ADV.1 | Advance One Wheels, Inc.
Jordan Swerdloff
President

This is his a attached reference.
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Jordan has never explained logically and concretely why my wheels here do not have problem of the safety, the strength and the quality.
He explains the flange pocketing, but I have never ordered to cut pockets or added holes on the flange of center discs.
Addition, he explains the previus drill programming in this mail.
> The reason this was done on your file is only because
> the drill programming was an existing file from a previous order.
The previus order is ADV7 Deep Concave.
The latest order is ADV7 Track Spec.
This is definitely ADV.1's failure.
ADV.1 made a blunder to input the drill programming.
This signifys that they can not manage customers' orders and the production process.
He has admited that ADV.1 has problems with their abilities in a customer management, a production management and a quality control.
My wheel set here is an inferior product which was made by ADV.1's blunder.
I have requested a refund, but Jordan has insisted that my wheel set here has no problem.
I'd like to ask you guys on this forum.
Do you think this wheel set is a quality product?
Could you pay $8000 for this wheel set?
Could you drive your car which is installed this wheel set with your family?
Thank you for reading this long story.
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07-12-2012, 07:59 AM #2
Not surprising to me... I know they are loved with a cult-like following here, and I might get ostracized for saying this... but my only experience with ADV is i have 2 friends that have ordered new ADV wheels spending over $7k each.... and 2 out of 2 have had problems with quality (vibration, out-of-round, etc)... that is a scary coincidence on 2 sets of wheels in a row ordered by 2 different people, a year apart.
I will say this for them though... ADV has amazing marketing skills!"I spent 90% of my money on women, cars, and booze. The other 10% I wasted."
"I drink a great deal. I sleep a little, and I smoke cigar after cigar. That is why I am in two-hundred-percent form." - Winston Churchill
“I feel sorry for people who don't drink. When they wake up in the morning, that's as good as they're going to feel all day.” - Frank Sinatra
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07-12-2012, 08:49 AM #3
ADV.1 wheels would still be awesome even if they explode off the car and roll down the road by themselves..
(Sorry, can't comment on the quality issue..)Last edited by Wayne 777; 07-12-2012 at 11:50 AM.
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07-12-2012, 02:21 PM #4
That looks really bad; I personally wouldn't run those and am astonished ADV have given you as much trouble as they have. You'd think they'd ensure they got the second set right after the first problem.
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07-12-2012, 03:22 PM #5
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07-13-2012, 11:49 PM #6
Senior Member
- Join Date
- Apr 2011
- Posts
- 1,865
I was wondering if this story would make it's way to this forum. Be careful, people around here revere ADV1.
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07-14-2012, 02:36 AM #7
Well, my wheels have not exploded yet nor thave they rolled down the road by themselves.
I just received my ADV.1 10.1SL (monoblocks) a month ago and can comment on the quality of the rims that I recieved. First, my wheel have no vibration issues and the fit and finish of the rims are superb. I did have a minor issue of how the center cap fit on the rear wheels (were interfering with the center spindle). This was the first set done in a 20x12 fitment for a Z06. ADV.1 customer service has been GREAT. They are resolving my issue and their communcation through this process has been top notch. I have no regrets buying these rims and will buy from them again.
It would be good to hear from ADV.1 regarding this issue. I am sure that they will chime in.


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07-14-2012, 04:19 AM #8
Senior Member
- Join Date
- Jun 2009
- Location
- Los Angeles, CA
- Posts
- 523
I've notified ADV.1 about this thread.
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07-14-2012, 04:47 AM #9
I did inform them about this thread this morning.
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07-14-2012, 04:51 AM #10
Here is a direct response from Jordan The President of ADV1
Guys, without getting into detail on this situation as I strongly feel that it's unprofessional of me to do so in this case, I'll explain the following.
I honestly don't know why this customer has all of a sudden decided to share this information as we've provided him with nothing but impeccable service since 2010. These wheels have been on his car for nearly, if not over a year now. Photos have been circulating the internet for months and he has given us nothing but positive feedback on them until now. This information is well documented in emails, even recently upon his latest report of this issue where we / I have been nothing but open to his every request.
In addition, regardless of the issue, and without even questioning his request for a refund which was sent on Thursday 7/12/12, at 12:14am est of which I authorized the return and full refund of the entire amount paid in 2010 in my response to him that morning as soon as I saw it. Anyone who's ever had an issue with our wheels can tell you that I personally insist on handling the issue and I go above and beyond to remedy the problem however necessary. In this case I myself and almost my entire production team has done exactly that for over 2 years now with this customer in an effort to do one thing, satisfy our client.
In regards to the safety concern which he is referring to, there's no need for me to convince anyone of the quality of our wheels. I'm 100% confident in these wheels and all of our wheels. Often times we see all sorts of comments on the internet from people who seem to know a lot about the wheel industry and all of it's technical terminology, especially coming from non wheel industry forum members. It's obvious as to why there's so much of this and it's fine, I understand that it's part of the business. I've stated many times publicly, we have nothing to hide, we can provide any requested documentation to anyone who would like to see it, we can provide references from every aspect of the industry including testing without hesitation.
I'm confident enough in our quality and capabilities to say openly that should anyone feel the need to verify this, they're more than welcome to request independent test data on our wheels, materials, engineering qualifications, or literally ANY form of validation they would like. I'll gladly provide all the data and verification needed of which can be verified openly or privately. I couldn't be more open when it comes to this matter and I honestly am happy to provide this information. Simply call me directly at 305.238.0058 x101 or email me at jordan@adv1wheels.com.



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