Thread: Rumor has it...

I was talking to a buddy of mine who is a Rolex AD and he told me that Rolex is bringing the Tudor line back to the US. He said they'll have an ETA movement, and no Rolex crown like the old Tudor's. He said he got to play with a few a couple weeks ago and he was really impressed with the design and feel. Price point is estimated from around $2000-$4500 plus or minus a little. He couldn't tell me when they were coming out, but said he's looking forward to getting them in the store.

I've personally never been that impressed with them, but the way he described them, I'm intrigued... What do y'all think?

slightly disappointing to me...Rolex is supposed to be a status symbol is it not? Then again is it even a rolex without the crown? anyone have any pics of what the old ones looked like?

Originally Posted by A*aron

slightly disappointing to me...Rolex is supposed to be a status symbol is it not? Then again is it even a rolex without the crown? anyone have any pics of what the old ones looked like?

Why would this news, if indeed true, be disappointing?

Tudor has been a brand sold by Rolex for 60+ years. Rolex discontinued sales of Tudor Watches in the US in the early 2000's, but they're still marketed and sold just about everywhere else in the world.

Hopefully Rolex does decide to start selling their Tudor line in the U.S. again. I feel Tudor was way more impressive than Rolex was at Basel this year. Tudor's two big debutes were the Heritage Black Bay and Pelagos - both of which I quite like!

Heritage Black Bay:







Pelagos:

The Heritage Chrono vaulted them back to the forefront of mainstream wristwatch consciousness and its no surprise why. With that degree of fresh styling, level of quality and price point, why shouldn't they hit some homeruns.

I like the Heritage Black Bay, It will make a nice little splash in the watch world. They did a great job of recreating the old school flavor of the original but with modern flair. As for the Pelagos, personally speaking, it has some nice features, but unless the price point is low, I don't think theres enough to capture the watch buyers attention for any significant period of time.

3950 CHF places it in direct competition with the tried and tested PO . If you can get good discounts on the Pelagos I can see it stealing some sales from all the divers priced in and around the 4k range. Unfortunately, its size will automatically exclude it from many watch buyers list.

I think the last few years have been quite impressive from Tudor. I think the increased availability will be great; may even bring the prices down even more on the gray market. The Tudor Heritage is an awesome piece in the low 3k range.

Excuse my ignorance, but is Tudor, Rolex's economy line? Or is it supposed to be a seperate brand?

From what I can recognize they look very similar to a Rolex but minus the branding.

It's a separate brand.

Originally Posted by KingNikan

Excuse my ignorance, but is Tudor, Rolex's economy line? Or is it supposed to be a seperate brand?

From what I can recognize they look very similar to a Rolex but minus the branding.

They are a separate brand own and operated by Rolex. They use Rolex manufactured cases with ETA movements rather than Rolex in-house movements.