It's on the other side of the island from Apia, so you get a mellow vibe away from the big city . Right on the beach (duh), designed to give you a real feel for the Samoan lifestyle with upscale (for Samoa) amenities. Yes, this is a blatant plug, as it is my Dad's place .

Coconuts Beach Club and Resort Samoa, Laid-back South Pacific Hotel Vacation Paradise