Thread: The Chrome MP4-12C by McLaren Newport Beach

Got these photos and write-up from the guys at McLaren Newport Beach. Really digging the chrome and orange MP4-27 theme. Well done crew!




McLaren Newport Beach is located right on Pacific Coast Highway in Newport Beach, with fully tinted glass it's a bit hard to see inside but if you're a real enthusiast you will have no problem recognizing the name McLaren on the side of the building. We opened up our dealership in January of 2012, so we're a little fresh to the market in Southern California. During a days work, we must see at least 20 Ferraris and Maseratis drive by, we are definitely reminded daily that Orange County is the car Mecca. One of McLaren Newport Beach employee's Nick Jones had brought up an idea to do something different, in which we had all agreed it was time to really "wow" the McLaren brand, even with it's immense racing background and heritage we were ready for something radical.



After brain storming some ideas back and forth through some of our Monday morning meetings, we decided to do a wrap on one of our cars. We had printed out a few different photos that our photographer had snapped of just a normal MP4-12C sitting out front of our dealership and sat down to figure out what we wanted to do. Pacing back and forth in the dealership trying to think of something different, it just clicked! MP4-27! If you are not familiar with the MP4-27, it's the latest and greatest from McLaren in the Formula One series which the entire car is wrapped in Chrome with rocket red accents. We actually have a MP4-27 replica diecast car in our showroom that we simply sat next to and traced over a photo with red marker of what we wanted to do. The idea was to just wrap the entire car in chrome and to have a few red accents here and there.



After drawing on a piece of paper our idea, we sent it into a company called GatorWraps who were in for a huge surprise. We must have made 15 calls back and forth on what we wanted and what we didn't want. Once we agreed on the idea, the car was sent over and they began the labor. A few days into the wrap, they gave us a call and said that a few body panels were having problems with actually holding the chrome material, but we had discussed a few alternative options such as wrapping in matte black or simply leaving it the original body color silver. The long wait was finally over and we heard news that the car was finished, we had received photos via text message which drove us crazy because we were all so excited. The car was shipped back over to our service department where we put a set of black wheels, once we heard it was back in town we couldn't wait to see the car.



Our main goal was to be different, with a good amount of chrome cars already running around the world on the open streets we were glad to see that the rocket red accents worked really well and helped separate the chrome. The first drive on the open streets lead to jaws dropping to the ground and non stop photography from left and right. The reactions were great, we knew it was just the thing we needed for the dealership. We've had the car back for almost a week and a half now and the attention has been so positive that we have considered doing another one. After the first 3 days of having the car parked on Pacific Coast Highway, we did a search on the social media application Instagram for "McLaren" or "Chrome McLaren" to find hundreds of photos already scattered on the internet. At that moment, we knew it worked. With our Newport Beach stickers on every panel of the car it was great to see the exposure we pulled in. Most of the chrome cars are wrapped just for looks, but for our MP4-12C it has a unique racing story behind it and that's why we are proud to announce one of the most unique McLarens on the market only from McLaren Newport Beach!

We had taken the car to Cars & Coffee Irvine along with 6 other MP4-12Cs which we completely took over the entire show. Everybody was asking questions about the Chrome car, not to mention the other MP4-'s we brought with us.















Thanks to Spencer Berke for the photography and write up from McLaren Newport Beach

Be sure to follow them on facebook for photo updates: http://www.facebook.com/McLarenNB

Really cool. Could be a F1 Safety car!

sorry, love the car - hate the color

Sent from my iPhone using Forum Runner

Thanks for the post!

-Spencer
@McLarenNB

err... I just dont really get the color scheme. its awful. but here again, its my taste

This was our main inspiration, our goal was just to try something different that many people haven't seen.
We have a video coming very soon as well, sorry for the long wait!

-Spencer Berke
Internet Marketing/Photographer
McLaren Newport Beach

Looking forward to the video!

add chrome wheel and make it full chrome!