Maserati struts its stuff at Pitti Uomo fashion show

Arguably more than ever before, automotive marques are positioning themselves as brands and icons as much as automakers. Maserati is certainly no exception to that trend, conveying a lifestyle image to go with its GTs. To that end, the Italian automaker is teaming up with an array of fashion houses for a new collection of merchandise.

Together with the likes of Vuarnet, Suprem and Pellemoda, Maserati is displaying its latest wares – including the GranTurismo Convertible (sold overseas as the GranCabrio) – at the Pitti Uomo fashion show this month at the Fortezza da Basso in Florence. The collection includes yachting and golf apparel and accessories, a selection of which you can view in the image gallery below.