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12-05-2011, 05:07 PM #1
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SWIZZ BEATZ x LOTUS CAR LAUNCH PARTY NYC
Launch party for Lotus luxury automotive to unveil the world's first chrome colored car designed by the newly appointed creative director Swizz Beatz. Special guests included Lotus CEO Dany Bahar, Alicia Keys, Russell Simmons, Stephen Baldwin, Carmelo Anthony and a surprise performance from Swizz and TI.
WARNING: HEAVY BEATS INSIDEDavid McMahon
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12-05-2011, 05:41 PM #2
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12-05-2011, 05:50 PM #3
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12-05-2011, 09:41 PM #4
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LOL. Swizz Beatz as the creative director of Lotus? WTF.
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12-05-2011, 11:48 PM #5
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lotus is on that gangsta shit
In AWD we trust
2010 S4
2011 WRX stormtrooper
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12-06-2011, 12:26 AM #6
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I don't see a problem with lotus expanding their market, it's about time
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12-06-2011, 04:12 PM #7
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Expanding market
Exactly. Lotus is the smallest independent manufacturer by a large margin with the smallest projected unit volume. Most people on LT are horrified at the thought of Swizz Beatz as marketing director, but frankly if a Lotus in a music video sells 10-15 more Exiges, that would practically double Exige sales in the U.S.
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12-06-2011, 05:23 PM #8
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What a joke...
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12-06-2011, 05:32 PM #9
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I agree they have to grow or die... but if Lotus is going upscale with models to compete against porsche, ferrari and lambo this mess seems to go against crediability, luxury, refinemint - not build it...
or if this is just one side of the new marketing attack - great, but I haven't seen the other side yet...
but - it's certainly not my scene so I get that I 'maynotunderstand'Last edited by Quicker; 12-06-2011 at 05:34 PM.
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12-07-2011, 10:28 PM #10
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Diversification of product offering...
David McMahon
Owner of McMahon Raceworks
Motorsports Marketing Firm and Factory-Supported Professional Racing Team
Proud Gold Sponsor of Luxury4Play
Feel free to give me a call 713-89-FIRST (34778) to discuss marketing opportunities.
Follow blog.mcmahonraceworks.com to keep up with our team!
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