Thread: US F1 Team for 2010?

USF1 Exclusive: The pitch behind the American F1 team

The USF1's mission is to stand apart from the other 11 teams by hyping U.S. technology under the tagline of "Made in America." The vehicle will be designed and built in the States and piloted by a duo of American drivers.

The main operational center would be based in Charlotte, NC, where several associated companies and research universities could help develop the racecar. In Europe, USF1 will work out of the newly erected Epsilon motorsports facility located outside of Bilbao, Spain.

As opposed to Major League Baseball, Football and NBA franchises, the crew behind USF1 maintains there are better branding opportunities in F1, not to mention a global audience of three billion viewers, putting F1 among the World Cup and Olympic Games as one of the most recognizable sports in the world.

The average viewer age (25 to 44) and a more affluent consumer base, many of which are located in emerging markets, are both touted in the USF1's business plan. In 2007, Formula One was estimated to take in about $4 billion in revenue, with the front-running teams grossing over $200 million each through sponsorships, television rights, technical support and merchandising.

Supposedly, F1's heads are excited at the prospect, approving USF1's application for matching funds and according to our sources, the start-up has already completed a round of successful fundraising. Naturally, the exotic locales, sexy sponsors and luxurious lifestyle that surrounds F1 are key to getting backers on board.





This should be interesting.

Hopefully this works out, America needs to be better represented in the international motorsports world.