Here is a bit of info from the company itself about their reasoning behind their "No Profit" Campaign...
Even at $1,250,000, the Veyron is not expected to earn a dime of profit for Bugatti when development and tooling costs are counted up. But this outrageous 253-mph supercar will certainly put the Bugatti name back on the automotive map in a big way and will set the stage for future Bugatti models that will be less ambitious, less expensive, sell in higher volumes, and perhaps make money for the marque.
In an interview in the German magazine Auto Motor und Sport, Thomas Bscher, the head man at Bugatti, has conceded the Veyron is "only an investment in the marque. We will make no money from it. That must come from a new model."
Bscher envisioned a small Bugatti sports car, two doors, four seats, costing perhaps e100,000 ($125,000), with a production run of maybe 2000 vehicles a year. The new model "would use components from the VW Group," he added, "possibly from Bentley even, where a small car will not be competing with the Bentley cars. The new Bugatti may be fitted with a VW engine." Should such a new model arrive for 2008, Bugatti predicts the company would be making a profit the following year.
That will make for an unconventional Bugatti lineup, with one model costing about 10 times as much as the other one. It will also make Bugattis both cheaper and more expensive than the other ultra-luxury marques in the Volkswagen fold, Bentley and Lamborghini. These marketing problems will likely prove more challenging than the actual design and engineering of the new, higher-volume Bugatti.
That makes about as much sense as the bunny with pancakes on his head. Going into business for fun huh?
The guy must be lying.
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