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10-01-2012, 01:32 PM #1
Why Jaguar Thinks the F-Type Will Succeed
An excerpt from an interview with Jaguar vehicle line director Ian Hoban
Leadership through product is a formula for success in the auto industry. One method is to become the very best in a particular segment, the other is to be the very first. A car that creates a new segment immediately becomes its benchmark.
Jaguar did so in the past and is looking to repeat that success indicates Ian Hoban, vehicle line director for all models built by the British luxury automaker, including the new F-Type. During a sit down interview at the Paris Motor Show a day after the car’s world premiere, Hoban is repeating comments from the rest of the Jaguar team, trying not to draw a parallel too close to the brand’s iconic sports car, the E-Type.
And yet there is one trait both cars share says Hoban, describing both models as “white space cars,” filling a void where no other car existed.
“If you look at the sports car segment there are generally two categories,” he says. “There are full size sports cars like the 911 and R8 and then there are compact sports car like the SLK, Boxster and Z4.”
The F-Type, on the other hand “delivers the performance of a full size sports car but in a package that’s smaller.”
Price is also an important factor, with the F-Type starting at $69,000. Amongst other qualities, “That’s what made the E-Type successful,” says Hoban. “It offered the performance of the Ferrari at a very compelling price.”
10-01-2012, 09:19 PM #2
At 70k I can't see myself picking this over the ZL1, GT500 or used GTR.
10-02-2012, 12:01 AM #3
10-02-2012, 03:02 AM #4
10-02-2012, 11:30 PM #5
i want jaguar to thrive as an automaker, however, this car will be somewhat of a bust at $70k. If it was in the $45k $55k range, I could seeing it be a hit.Ian
06 330i For Sale (looking for 135i, X5)
10-06-2012, 09:34 PM #6Junior Member
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10-06-2012, 10:01 PM #7
10-06-2012, 11:52 PM #8
I think the pricing is right on IMO. Its modern with a light exotic look (thinking the Rarri Cali). Think this one is going to be bringing in the bacon for Jag for awhile.
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