L4P.TV | Session 72: Charlotte Casiraghi For Gucci's 'Forever Now' Campaign

Charlotte Casiraghi is the star of the 'Forever Now' ad campaign by Gucci series created by Frida Giannini, Creative Director for Gucci. For the next two years the campaign will see the 25-year-old young royal portrayed by four of the world’s most renowned photographers in the industry in a series of sittings celebrating the Italian brand’s respected icons. This first campaign tells the story of Gucci’s signature green and red stripe. It was back in the Fifties that Mr Gucci was first inspired by the green and red stripe from the strap on a horse’s saddle, using the colours on his luggage creations. Ever since, the stripe has become an icon for the House of Gucci.