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10-13-2011, 04:47 PM #1
.: E-mail Marketing - Any experience with a good company to manage that?
Hello everybody!
I am in the middle of a Marketing Plan for the store that I work. We work for a very demanding audience selling a selection of luxury products for bathrooms and also We have partnership with international brands.
On my Marketing Budget I'm trying to fit a e-mail marketing company to manage the campaigns, newsletters, tracking the results and to give me the right reports. All for the ROI.
But there is a lot of options and they all have similar prices. This is my first time doing this. Do you guys have any experience with this kind of service? What should I look for?
Here is some of the companies that I found:
Email Marketing and Email List Manager | MailChimp
www.constantcontact.com
http://help.verticalresponse.com/
Email Marketing Services from Benchmark
Campaigner Email Marketing Service | Email Marketing Made Easy
Thank you!.Caio Silva
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10-13-2011, 05:36 PM #2
I've only worked with and am familiar with Constant Contact, but I have nothing bad to say about their product. It worked fine for keeping customers up to date with out events and products and we were able to pull various reports to give insight into what was working and what wasn't. I can recommend them, but as with any type of marketing, you need to have solid content being delivered to the right market through your outlet.
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"Never get on one knee for a girl who won't get on two for you."
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10-13-2011, 08:26 PM #3
The company I work for uses constant contact for our monthly-ish sales that we have. We have an email list of around 30K & we have never had any problems with it! I don't have any in-depth numbers from it, but there is definitely a spike in sales when we send it out.
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10-14-2011, 01:13 AM #4
Junior Member
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- Oct 2011
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great topic!
i also have some questions about email marketing regarding a self storage facility. anyone have any experience with that?
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10-14-2011, 03:01 AM #5
Mailchimp, Mailchimp, Mailchimp.
Awesome service."Whatever you're thinking, think bigger." - Tony Hsieh
"Far better is it to dare mighty things, to win glorious triumphs, even though checked by failure... Than to rank with those poor spirits who neither enjoy much nor suffer much, because they live in a gray twilight that knows not victory nor defeat.” - Theodore Roosevelt
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10-14-2011, 03:54 AM #6
Mailchimp for a small business that needs basic email marketing capabilities. List size of a couple hundred to 10k unique emails
Constant Contact for a bit more sophisticated marketing tools and a bit higher price. 10k-200k unique emails. 200k will run you about $1400-1600 per month depending on your email volume.
Then you have the big guys - Exact Target, etc - for enterprise applications.
Shoot me a PM if you want to discuss. I've used them all. Pricing is almost always based on the volume of your email sends. Using one of these services will also keep you CAN-SPAM compliant assuming you follow the rules (in other words, you won't be blacklisted).
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10-14-2011, 05:35 AM #7
Junior Member
- Join Date
- Oct 2011
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- 87
mail chimp looks impressive! might give that a try
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10-14-2011, 05:47 AM #8
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10-14-2011, 04:44 PM #9
I did a free account to try. I really like the design and how easy is to create the e-mails. But I would like to have a tool to import my contacts directly from Outlook. I don't think they offer that. I'm still checking everything.
We are a small business. Is a luxury boutique with a few brands and it's only me responsible for the marketing. I think Mailchimp will be enough.
I'm still in the middle of a website development and printed advtertising. Any tips on that?.Caio Silva
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10-17-2011, 01:25 AM #10
Aweber & Icontact & also Getresponse
Never used mailchimps premium service at all, i'm seeing a few members recommending it, so I'd probably go with that though
As for print advertising, how about picking up some stuff by Dan Kennedy? Great information in his books and coaching programs



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