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Thread: TEXT MARKETING?

          
   
  1. #1
    G-FLo's Avatar
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    Default TEXT MARKETING?

    not sure if its been discussed here . . Has anyone used it for their bussiness ? I have a restaurant and in Urban Detroit Area mailers and local marketing doesnt really cut it for how much it cost . But I was looking into this and wondering how I would go about it or even if it would even be worth it . Like send out mass text offering a couple of differnt coupones something free with purchase or maybe 15-20% off purchase to attract customers . Would it even be somthing for a restaurant type bussiness . I've looked at a couple of sites but dont really get how it goes or how I would go about setting it up . Just curious anyone ever done this .. Looking to spend a couple dollars and try to market my place and get the name out there see if it will bring in more ppl .

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    I actually have seen my friends pizza shop use it and the results are amazing. They offered a free pizza deal to people that registered for txt updates. The following week, someone that ordered 20 pizzas went back on their order. Normally that would be a huge setback, but a text alert was sent out that noted a lower price and all the pizzas were gone in 2 hours. Its a pretty amazing system if used correctly.
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    I've never dealt with SMS marketing since I've been spammed before. I've helped a few clients with location-targeted mobile click-to-call ads via a PPC campaign. You can easily target users on mobile phones and desktops/laptops.

    Overall, I would suggest a social media campaign. Everyone has a facebook or twitter app on their phone so I would keep everyone updated that way. A professionally run campaign will attract more attention to your business, while encouraging others to share and document their experiences within their own social and business networks = nice little snowball effect.

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    G-FLo's Avatar
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    thanks man , was looking for something positive . Now to figure out how it all works. Anyone else feel free to chime in if you know anything about this . Thanks


    edit .. thanks , Ive been looking into the face book and twitter also as mainly my bussiness has been word of mouth . And looking to try to either blow it up somehow and see if it works or close down . Dont really want to close lol

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    JasonV's Avatar
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    If customers give you their info then I'd say you're allowed. I've entered my info for a couple companies for special offers and news. However, if I get messages from people who I haven't signed up with, I get livid.
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    G-Flo... which restaurant do you own? I'd like to come and give it a shot. Shoot me a PM if you want.
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    It sounds good, but have the customers sign up first. Unwanted txts on my phone are simply deleted or a company fishing for info.
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    I remember reading up on bluetooth marketing too. Seems like it could work, although I'm not sure the stats on who leaves bluetooth on.
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    Bluetooth could be of interest and it seems like it could fit because would need to be a brick and mortar business since it is proximity tactic. If this restaurant is in a very dense area or has a lot of foot traffic run by then would probably work really well!!

    ^^OP I shot you a PM. I might be able to provide some more clarity/advice.

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    Went into a quick service restaurant/pub and they have an iphone/itouch with an app to enter a phone number. It allows reoccurring customers to sign in every time they eat there and allows for text message coupons/notices to be sent to customers who want information. Also allows for the company to chart each customers quantity of visits and amount of purchase.

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