Thread: Your creativity is needed!

Just talked to an also very tired friend of mine who's in the ad biz. What he says is:

"sustainability...that is a BROAD category...like saying I want to set up a campaign about girls in all variations...

...endless possibilities...

I would concentrate on the dynamic tension and antagonistic (and destructive) relationship between human culture and the earth’s natural environment...calling it something like The Green Revolution of the Blue Planet and stay away from the clichés and dogmas of the typical 'environmentalist' sanctimony...just make it colourful and idealistic but also fun..."

Only problem is that is has to be more business concerned and not only concentrated on the environmental aspect.
We already had a similar Symposium, which mainly focused on that part. I'm also having that problem myself.
I'm still trying to figure out the exact categories I want to divide the topic into.
A vague direction was the one mentioned in my first post
(HR, Management overall, Resources, Innovation, Finance etc.)

So it's basically more about keeping a sustainable relationship with your company to of course create a friendlier environment to live in,
but also to sustain as a business for other generations to come.

Did you come up with a final rendition? Any more, sustainability really means survivability -- how to keep the ship from sinking and stay focused on the future at the same time!

Finally made the 100 post threshold and I was curious how the project is going.

Today's Sustainability with Tommorow's innovations

Kind of talking about how sustainability is so important today, but relies on the innovations of the future.

Originally Posted by [Petrolsexual]

Globalisation - heading 4 China and India.

Analyse today - provide the future.

Networking/Globalisation - the key to sustainability.

Avoiding crisises is good mkay?!

Sorry but I'm brain dead right now. I think those suck big time. I'll come up with something better asap.

i like where you are headed. i really think that i need to start moving my focuses to globalization and catering to new markets. i too am brain farting on this slow Monday morning. my take:

globalization - the keys to the future