Aston Martin Just Debuted the AM37–a 37-Foot Powerboat Kicking out 1000 HP

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Aston Martin is bringing grand touring to the nautical world with its first ever powerboat project, the AM37. 

As the opening salvo of Aston Martin’s metamorphosis from luxury automaker to luxury brand, comes this 1000-horsepower, 37-foot powerboat which just debuted at the 2016 Monaco Yacht Show.

Created by Quintessence Yachts and the Aston Martin design team, the 37-foot model will be available in two flavors: the AM37–motivated by a choice of twin 370 hp Mercury diesel engines or twin 430 hp petrol versions–will clip 45 knots.  Those looking for even more pace can opt for the spicier AM37S, which offers a pair of 520 hp Mercury petrol engines, and should be good for a top end of 50 knots. You’re also offered the choice of propeller or jet thrust propulsion.

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“AM37 is a pure translation of the Aston Martin DNA into an entirely new maritime concept. The powerboat reflects our values in terms of power, beauty and soul,” said Marek Reichman, the company’s chief creative officer. “The most important attribute for Aston Martin is the design language and proportion, we have transferred this DNA into AM37. It was important to us when considering this project to make sure that the boat design was as beautiful and timeless as our cars, the AM37 is a striking boat with fantastic proportion and elegance.”

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And striking the design certainly is, atop the carbon-fiber composite foredeck sits a windscreen crafted from a single pane of sculpted glass, complete with three sliding carbon-fiber panels which will cover the cockpit completely at the touch of a button, and a sliding bimini top which appears from under the engine cover.

Carbon-fiber features elsewhere in the cockpit as well, with the AM37’s dashboard taking cues from Aston Martin’s road going machinery. Fine leather accentuates the polished metal steering wheel, throttle control and joystick, while the boat’s navigation, monitors and entertainment systems are all intelligently integrated.

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Inside, the cabin is as sumptuous as you would surmise, complete with mood lighting, air-conditioning, a refrigerator, microwave oven, coffee machine, and a lavatory on board–all of which, besides the lavatory, can be operated remotely from phones or tablets. The crafted rear leather seating is capable of seating up to eight people.

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Bespoke colors and materials will be available through ‘Q by Aston Martin,’ the company’s in-house custom tailor.

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Aston Martin is expected to ask north of $1 million for the ‘base’ AM37 as the brand moves toward new vistas in order to guarantee long-term profitability.

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