Thread: Cadillac EXT looks like its life is coming to an end

As the lone luxury brand holdout that offers a full-size pickup truck, the Cadillac EXT looks like its life is coming to an end. Lincoln left the segment (twice) years ago when it killed the Lincoln Mark LT (and Blackwood before it), but Ford continues to fill the space with the premium-priced F-150 Platinum.

Cadillac marketing chief Don Butler carefully chose his words when asked how the Cadillac Escalade EXT, which is based off the Chevy Avalanche, fits into the Cadillac family going forward as the more modern and high-tech design and marketing direction unfolds.

"The EXT has done exceptionally well for us," Butler said. "But as to what happens going forward, all we can say is the EXT is under review. ... We haven't made any decisions one way or the other."

In marketing-speak, "under review" usually means all they're trying to do is figure out what to do with the body after the ax falls. Butler said, with a bit of emphasis, that the other Escalades (the big SUVs) "will always have a place here at Cadillac."

Good riddance

Nothing new. Living here in Metro Detroit , we hear this stuff way in advance from the rest of the country. It just wasnt cost effective anymore. Onto bigger and better things.

At least they aren't wasting their money on something that is no longer profitable or a good use of resources.

I, for one, will be sad if the Escalade EXT dies. But, yes, it hasn't really been selling more than a couple K per year.

As a recently past sales person in one of the top GM dealership in the US I saw this coming. At the dealership we sat on to many EXT on the back lot. Sadly for some reason the men who "tried" to buy the EXT all had wives who disagreed. I will be sad to see it go. I feel Ford is a much more financially proactive company.

~K