Thread: :: LAURENCE GARTEL :: Digital Media Pioneer & Super Car Creator

LAURENCE GARTEL
Digital Media Pioneer & Super Car Creator

Mr. Gartel is considered to be the "FATHER" of the Digital Art movement around the world for over 35 years. His work has been exhibited at the Museum of Modern Art, Joan Whitney Payson Museum, Long Beach Museum of Art, Princeton Art Museum, PS 1, Norton Museum, Palm Beach Photographic Centre and in the permanent collections of the Smithsonian Institution's Museum of American History and the Bibliotheque Nationale. His biography for his pioneering efforts is included in "Who's Who," "Who's Who in the East," "Who's Who in America," "Who's Who in American Art," and "Who's Who in the World."

Born and raised in New York City, Mr. Gartel taught Andy Warhol how to use the Amiga Computer, when he got the commission to do the cover of Debbie Harry's (Blondie) album cover. Gartel went to School of Visual Arts and associated with fellow student, graffiti artist Keith Haring, where he earned his BFA degree majoring in Graphics. Gartel went to CW Post College going for his MA in photography. Gartel started his electronic career working side by side with video guru Nam June Paik at Media Study/Buffalo in upstate New York in 1975. Gartel had many associations with musicians such as Debbie Harry (Blonde) Sid Vicious (Sex Pistols), Stiv Bators (Dead Boys) Johnny Thunders (New York Dolls) Ace Frehley (Kiss) and Wendy O Williams (Plasmatics). Recently, Gartel has created artwork for such Pop Culture stars such as Justin Timberlake and Britney Spears. As the HOST of the STAR GALA in November 2011, he honored John Secada with an Official Poster of his likeness. His ABSOLUT GARTEL commission for Absolut Vodka is perhaps his most well known artwork gracing the pages of “ART-IN-AMERICA,” “Artforum,” “Sothebys,” “Art and Auction,””Art and Antiques,” “ArtByte,” “Scientific American,” “Technology Review,” “WIRED,” & “NY Magazine." It is known as the first Digital Photographic art ever created for this famous advertising campaign and is included in "ABSOLUT BOOK" by Richard Lewis.

He has several monograph books on his work:

"Laurence Gartel: A Cybernetic Romance" published by Gibbs Smith, (c) 1989 Utah. Introduction to the book is written by video guru Nam June Paik.

"GARTEL: Arte & Tecnologia" published by Edizioni Mazzotta, (c) 1998 Milan, Italy. Introduction to the book is written by noted art historian and critic Pierre Restany. 250 pages over 400 color plates.

Mr. Gartel is included in the Italian Art History Textbook: "La Storia Dell Arte" published by Editions Giunti (c) 2001, Florence. Michelangelo at the front of the book; GARTEL being the last page representing "NEW VISUAL LANGUAGES."

Gartel is also included in the book “Art Of the Digital Age” written by Professor Bruce Wands” and published by Thames and Hudson, 2006, as well as “Digital Art” published by Ullman, Germany 2009 and “The Digital Print” published by The Getty Museum, Malibu, California 2009 to name a few.

Returning from London, October 2007 the Victoria and Albert (V&A) Museum acquired an early (circa 1978) digital video piece for it’s permanent collection. It was both exciting and a most humbling experience. His newest series titled “AUTO MOTION” inspired by the Ferrari automobile was shown at the Robert Rauschenberg Museum in Ft. Myers, Florida. GARTEL's new book "AUTO MOTION" published at the same time of the exhibition; is an oversized, limited edition, gold embossed book. The Introduction is written by Jason Castriota, Designer of the Ferrari 599 and Maserati Gran Tourismo. The book is limited to 2,000 examples, signed and numbered. To date he has been commissioned to produce an Electric Tesla, A Ferrari Scuderia, Classic Mercedes 1970 300 SEL, and Rolls Royce Spirit.

"AUTO MOTION" is being displayed in Liverpool, UK on Big Screens which BBC has placed in 20 cities. They are used to display Local Events, News and Current Content. "Auto Motion" was previously displayed in Melbourne, Australia at the Federation Square. The whole idea behind "Auto Motion" is not only commending but pure genius. The first city this "tour" premiered was at Big Screen Plaza, in Chelsea, New York organized by the Streaming Museum. It's exciting to see what future cities may display Gartel's innovative work.

His most recent project is the Rolls Royce "1989 Themed "Spirit. The detail from head to toe is mind boggling! You can catch this car at his Art Basel Miami Beach event at Bang & Olfusen opening Friday December 2nd from 7PM-11PM or just possibly cruising Ocean Drive for a late lunch.

All of GARTEL's work can be seen on the artist's website:
Laurence Gartel Museum: 2011 - 2012 - Home

Gartel is open to receiving commissions from collectors all over the world. For further information: Shelley Chaperone, Communications Director: gartelpr@gmail.com

Luxury4play wants to thank Laurence Gartel for sending us these amazing images and sharing his Art Passion with our community.

This is so amazing cool! I can not believe it ! Gartel is a genius !
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