Thread: Has anyone started their own brand??

Good start.looking forward to see your brand in the market!

Originally Posted by Mike.p

Thanks guys. My brand will be projected more for the "high end" market. It will incorporate things that havnt been done in the clothing market yet. I have a lot of ideas and I think it's time for me to start building it. After searching I found a few places to go but I would like to know who/where to get the clothing. Most will be custom tailored. Also what conpanies are being used to print the designs?

Having been working in the clothing industry for the past 6 years, I can tell you it is no easy task. I have seen the rise and fall of what were some strong brands, companies and designers. What I suggest is do your research into the demographic you look to sell to. In this industry, it's all about who you know. You can have the best idea, but with no one to sell or no one to buy, it's going to be impossible to be successful. Not to mention, finding someone to produce your garments is not easy either. If you have more specific questions, I'd be happy to try and answer them for you.

Thanks for your insite. I'll deff be keeping in touch with you in the future

I run Complete Havoc... Only been active for a little over a year though, working out the website and social media still after a year.

Knowing the market your targeting is huge, then having the ability to get the message out to them. Design matters less in fashion then people think - its about lifestyle not clothing. Create a brand that stands as a brand that can cross media formats and you should be successful. Sounds a lot easier then it is.

You have to do an extensive amount of research, and networking to make it!!

networking is among the most important, if not THE biggest factor in success. join as many forums as you can, reach out to as many people as you can, and be confident.
look at your competitors and think, what and how can i do it better.
and never ever give up.

Mike...
How's it going with your company ?
Give us some updates.
Are you far enough along with this to give a name to it, etc etc.
Anyone else with some input ?
Thank's.

Originally Posted by TurboBaron9

networking is among the most important, if not THE biggest factor in success. join as many forums as you can, reach out to as many people as you can, and be confident.
look at your competitors and think, what and how can i do it better.
and never ever give up.

That's what made Apple so successful, looking at competitors and finding a way to do it better.

A good friend and client of mine started Free2Ride about 3 years back. They are doing pretty good now. Its action sports based line. They go all over the country sponsoring events and team riders. He put a lot of time and money down. Its all now just starting to pay off.

I have no fashion experience but in my other experience I would say have as much control as possible over your manufacturing. A great design and great marketing are nothing if you cannot produce the product. "High End" customers want whatever now they do not want to wait they also want you to cater to them.