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Luxury4play was founded in 2008 by Raymond Lyle, Knick Jimenez, and Ramin Arami who saw a need for a bona-fide luxury lifestyle community that extended beyond the internet and into real life. The website's membership is open to anyone who is an enthusiast of Automobiles, Photography, Travel, Watches, Entertainment, Architecture and the Luxury Lifestyle.
Due to its rapid growing success L4P has managed to launch its own brand of clothing, its own Rally (goldrushRally) and partner with several fine watch and aftermarket automotive companies. Within it's first year Luxury4play.com was ranked in the top 10,000 websites worldwide, as high as the top 6000.
Advertisers/Partners include Lamborghini Beverly Hills, HRE wheels, WTW Corp, www.al-eds.com, Wheels Boutique, Cavallino Jewelers and countless others.
Luxury4Play.com, events and members have been featured from print to web including; You Tube (top featured videos), DUB Magazine, Heavy Hitters Magazine, Forza Magazine, Modified Luxury & Exotics, Gumball 3000, Maxim, LA Times, MidwestMotorClub.com, SEMA, Concorso Italiano, GoldRush Rally, GTSpirit, WorldCarfans, Streetfire, jalopnik, Cardomain and many many more.
photo credit: Chris Schmauch (goodeye)
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Knick Jim (MTK) began his career in the music industry at the young age of 17, not only as a performer but as a producer and a recording engineer.
A true entrepreneur, with his broad range of success not only in the entertainment field, but in real estate development, and as an angel investor for distinguished Silicon Valley start ups.
Most of his early youth was a colorful one, having been raised in a low income neighborhood, studying traditional Okinawan Karate for 20 years,
working in his family's landscape business, and studying abroad most notably in Philadelphia at The Institute for the Achievement of Human Potential.
Knick, the philanthropist keeps himself busy by working in conjunction with charities that include; Dreams Happen, Rebuilding Together, Mission Ministries, Bowman International and The CHP 11-99 Foundation.
Most of his free time is spent traveling the world with his wife and children. He is also an auto enthusiast who collects and races cars from every era.
"In my experience internet forums have become the ultimate place for people to communicate. It is our vision that the uniqueness of Luxury 4 Play will establish the most ubiquitous online community on the web." - Knick Jim
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Ramin Arami (RAWMEAN) is the creative force behind L4P and is the lead visionary for all branding, print advertising, and online digital media projects. A graduate of the Academy of Art University San Francisco, Ramin holds degrees in both Advertising and Digital Media Design, and has been instrumental in advancing brands like Samsung, Fujitsu, Compuware, Freemasons, S.F. Opera, Arizona Ballet, NETGEAR, Canal+ Technologies, Docent, Tivoli, VA Software, Opsware, Boss Audio, Planet Audio, ValueStar, NameLab, HomeGain, and First Franklin Bank. Simplicity, clarity, and uncompromising attention to detail are what guides Ramin's vision, and he brings that vision to www.luxury4play.com.
Professionally, Ramin's passion is the development of integrated brands across a wide range of media, and personally, his passions are his wife and two children, with fast cars and beautiful time pieces in a distant second.
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